Managing email signatures and related campaigns has always been a challenge for marketing departments, particularly for organisations with multiple locations, brands and languages in the mix. This has been further complicated recently by initiatives such as the General Data Protection Regulation (GDPR) in the European Union, elevating the challenge beyond simple brand compliance to a risk management issue.
It’s always interesting to see the variance in email signatures when receiving emails from multiple people seemingly from the same organisation. No matter how good instructions are to staff on how to update their email signatures, invariably contact details can quickly become out of date, somebody uses an old logo and/or gets “creative” with styles and formatting.
Whether you keep email signatures relatively static including simple contact details and a legal disclaimer, or whether they are actively updated for branded marketing campaigns to drive people to your website and socials, MacroView has a solution to centrally manage enterprise-wide brand compliant email signatures for Microsoft Outlook and Office 365.
Keeping it simple
We provide you with complete control over the design, deployment and maintenance of your email signatures in Microsoft Outlook and Office 365 without the need for third party servers.
- Standardise email signatures with a responsive design incorporating styles for font type, size, colour, logo, images and hyperlinks.
- Easily create and deploy different email signatures for specific locations, brands, groups and/or languages across the whole organisation.
- Automatically populate contact details and user profile information from existing sources, such as Active Directory.
- Effectively manage compliance with legal disclaimers for different jurisdictions.
- Standardise styles, colour palette and settings for emails in Microsoft Outlook.
- Manage campaigns in real-time and ensure 100% brand compliance.
Further information
For more information on how we can assist you to easily manage your email signatures, please contact MacroView Services
